Risky Business...
Offline A couple of interesting articles on the gender gap. Maybe it all boils down to which way to bet on Pascal's wager. Then the churches design themselves to appeal more to women, the men will follow because we all know what slaves men are to female genitalia.
Risky Business: Assessing Risk Preference Explanations for Gender Differences in Religiosity
A POWER-CONTROL THEORY OF GENDER AND RELIGIOSY
Surprising this would come from a Catholic University given that the religion teaches that believers believe because they are chosen by God and no other reason. The study completely nixes that argument. Just shows you can't mix religion and good science.
Taxation is the price we pay for failing to build a civilized society. The higher the tax level, the greater the failure. A centrally planned totalitarian state represents a complete defeat for the civilized world, while a totally voluntary society represents its ultimate success. --Mark Skousen
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As with any good advertising firm, these guys are going to have to realize that US society continues to build itself toward a female dominated structure. If they want to keep the man's dollar they need to get the woman's endorsement, otherwise that pocket book is staying clamped shut.
Sex sells.
Everything makes more sense now that I've stopped believing.