This may exist as some group already, but how about an organization dedicated to carefully scrutinizing and disproving claims.  A level of academic criticism and research would be applied to any subject, no matter how inane, to show how fallible a certain claim is.  While a rational thinker may dismiss obvious fallacious claims, it is the innocent and gullible who swallow myths and lies as truth.  Some examples:

New world Order/Illuminati/Freemason/Zionist/Reptilian/Alien conspiracy theories, Get rich quick schemes and business scams, pseudoscience in therapy and self help (ionized water, trepanation, miracle cures, beliefs based on faulty or inaccurate studies), spiritual fads and treatments (quantum touch, reiki, The Secret), etc,  The goal wouldn't be just to write skeptically, but to do actual research and testing to reach a conclusion on whether the claims are valid, with a published report.  Books that cite fallacious claims and references would be fact checked, such as Kevin Trudeau's popular nutrition books which use a number of fallacious nutrition books as a reference. 

Would such an organization be successful, or would it run into too much financial difficulty by chasing after claims with costly research and testing?